Claudio Sennhauser testimonial

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Name: 
Claudio Sennhauser
Title: 
Demo Coach and Author of "Giving Memorable Product Demos"
Location: 
Thailand
Quote/Text: 

In this program, Jonathan teaches how to elicit and influence emotional states in elegant and natural ways. Although the program focuses on one-on-one communication, all of the skills and knowledge taught can be applied to product demonstrations and group presentations as well. In the Sample Track from CD 1, Jonathan says: "Lead your audience to an Action State in a way that aligns with their values and beliefs." That sums up what you will get from the program: the ability to elicit and influence emotional states in your audience. You will learn how to lead someone from an Encounter State to an Action State through the chaining of smaller state changes in between. This is a skill that will set you apart from other presenters. Thinking about how your audience will feel will most certainly help you add great stories, and sequence them for maximum impact. For me, this program is a keeper! I recommend it to any product demonstrator as a secret weapon. Armed with it, you will be able to elicit and change the emotional states of your audience with elegance. I consider this the main ingredient that will lead to truly memorable demos.

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Date: 
2009