NLP Audio Program: Belief Craft. Modeling & Rewiring Beliefs & Belief Systems. With Doug O'Brien & Jonathan Altfeld

Here's a secret way to laser in on your client's hidden decision strategies, find their hot buttons that get them to change their mind, buy from you, or clear away objections almost magically.


These Ground-Breaking Techniques Will Make You Absolutely Unstoppable in Sales, Significantly More Effective in Changework, and Surprisingly More Compelling in Negotiation. You'll Discover How to Covertly Influence People to Make Better Decisions.

...most effective & fastest way to identify & change beliefs.

     "A seminar that is designed to deliver, and then delivers, the most effective and fastest way to identify and change beliefs."

     - Michael Vanderdonk, IT Consultant & NLP Trainer, Sydney Australia


Dear NLP Enthusiast,

       Finally, some 5 years after it was first trained, you can now learn "Belief Craft" in the comfort of your own home. Many NLP enthusiasts are missing certain critical skills for understanding how others think and where their mental pivot points are for changing their minds. You're about to discover a new, proven blend to:

Change minds covertly WITHOUT raising suspicions or defenses; They'll never see it coming, and they'll be agreeing with your position and nodding their heads before you've finished talking.
Help move potential clients & sales prospects to CLOSE THE DEAL in such a way that they'll be permanently glad they did it. Not one professional in a thousand knows these secrets, and this is a rapid way to engorge your bank account.
Uncover instant areas of agreement between brutally battling sides; watch disagreements melt when you apply this powerful approach.
Rapidly influence your coaching or therapy clients to make powerful changes; Get them to carry out your instructions or suggestions without hesitation or resistance... and have them think it's fully their choice.
Tap in to closely-held belief-changing strategies known only to a handful of insiders. You'll have these techniques mastered, ready-to-unleash, by the conclusion of this training.
Mysteriously convince romantic prospects why you actually ARE their type. Warning: you may be so flooded with opportunities, remember to exercise responsibility and discretion.
Skyrocket your referral rate with secrets practically stolen from a Dentist who locked his doors, unlisted his phones, turned away customers and exploded his client list. You already have what it takes to implement this strategy once you discover his wacky secret.
Amaze your Peers with your mystifying and high-impact Verbal Wizardry; Yes, your verbal magic tricks will sound cool, but more importantly, your friends will 'wake up' with changed minds.
Clone the highest performing member of your team, and reproduce the excellence, expertise and results across the entire team. This is the missing ingredient that makes NLP Modeling work simply and effectively.

A Life-Transforming Process

       There are a lot of different approaches in the NLP world to working with beliefs. Most focus only on the change, and don't lead to consistent results. This system combines two disciplines (one well-known to NLP audiences, another completely new to most NLP audiences) in an innovative way. We're bursting with excitement to share with you the power of this unique blend.

       One of these two now-blended systems teaches how to unravel other people's belief & decision systems, and the other system teaches how to change people's beliefs. You're welcome to find yourself astounded that these two systems weren't brought together until now...

       Two highly regarded trainers of NLP merged their areas of expertise. They unleashed their one-two punch first in London in 2004, then Orlando, and then finally again during Summer 2008 as part of their Master Practitioner program. This is news, folks. Big news! Because...

You Can Send Your Skills Through the Roof!

       Beliefs are at the heart of everything we do. The wrong belief can cripple our productivity, and the right belief can send it through the roof. Negative beliefs make us hesitate, and positive beliefs make us soar. The power to hinder, or enable greatness. Most of our future ability to achieve what we want... is all tied to beliefs.

       Now two acclaimed NLP trainers, each with our own special focus on working with beliefs, have partnered together for a very unique training.


Belief Craft = Knowledge Engineering + Sleight of Mouth!  (You'll read more about each of these further down.)


Roger Bannister's Beliefs Broke the 4-Minute Wall

     In 1954, Roger Bannister broke the world record and ran the mile in under 4 minutes. In the history of the human species, no one had done it. It had been considered impossible.... Not possible by a human body.

     Within a year of Bannister's record, 37 more runners broke the 4 minute barrier. A year later another 300 broke it.

     The powerful magic that made it possible: BELIEFS


Greg Louganis' Beliefs Turn Failure to Perfection

     When Greg Louganis injured his head at the qualifying rounds of the 1988 Seoul Olympics, he believed he couldn't go on in the competition.

     His teammates all said he could do it, he could still win the Gold, but none of that moved him.

     Then his coach said "If you do & fail, you'll be disappointed, but you'll have self-respect. If you don't -- you'll never forgive yourself for the rest of your life.

     In response to that, Greg steeled himself, showed up for his formal competition, and went on to win another Gold Medal, and become the first person to successfully defend his Olympic springboard title.

     The powerful magic that made it possible: BELIEFS


Columbus Believed the World Was Round...

     Everyone used to believe the world was flat. And that prevented exploration for thousands of years. Until Christopher Columbus believed differently than everyone else.

     One man reached inside and grasped the Power of his Belief -- as his only real motivation for risking his life and reputation... and proved the entire world wrong.

     The powerful magic that made that (and this upcoming seminar) possible: BELIEFS!


What Many People Have in Common With a Circus Elephant

     When Circus Elephants are babies, they're shackled with ankle-clasps, and chained to a post. Their range of movement was then limited to the length of the chain from the post. When they're fully grown and have more than ample power to break the chains that bind them, they never break free. They become limited not by the power of the chain, but by the power of their beliefs, by the psychological chains that they'd come to accept as real.

     In what ways are some of your own choices and behaviors reminiscent of these baby elephants?

     We will give you the tools to break those self-imposed chains, for yourself and for others.


       If you think you have anything in common with Circus Elephants, you're in for an incredibly liberating, life-changing experience.

How a Laid-Back Guy from Stress-Ridden New York City, and a Workaholic from Sunny & Casual Florida, teamed up to break new ground in NLP

       We aren't the originators of the field, nor were we amongst the earliest wave of trainers in NLP from back in the 1970's. However, both Doug & I continue to receive amongst the highest accolades & most glowing student reviews, on public NLP forum sites. Outside of possibly the two original founders, I think you'd be hard-pressed to find a more personable and innovative pair of NLP trainers, anywhere. We're committed to excellence both for ourselves and for our students & customers.

       We trained the first run-through of this 'hybrid' workshop in London back in June 2004, that brings together two different systems of thinking, in an amazing new way -- which many of our students had been calling for. And indeed, you're going to read some consistently phenomenal student reviews below. Here are just a few reviews to get you started:

...Belief Craft tops them all.

     "Out of the many seminars and trainings I've participated in over the years, Belief Craft tops them all. If you make the decision to take this course, you'll not only get everything you wanted, but also things you never imagined."

     - Jim Black, Philadelphia, PA


Outrageously Improve your Results
With Effortless Verbal Skills

       Doug O'Brien is a long-time Trainer of NLP and Ericksonian Hypnotherapy, and is based and runs workshops primarily in New York City. In addition, Doug is known for having been one of the top trainers on Anthony Robbins' training team some years ago.

       One of the most popular areas of interest in NLP is "Sleight of Mouth," which teaches 16 language patterns that you can use anytime to change people's minds about things that aren't serving them very well. Doug O'Brien is the author of an immensely popular 2-CD set and workbook on "Sleight of Mouth" patterns. You can use these patterns virtually daily, even hourly, to become more persuasive.

Unravel Beliefs Conversationally
and Install More Effective Patterns

       Jonathan Altfeld is a trainer of NLP who began his training career in 1997, and rapidly built up a fan base around the world, due to his innovative style and amazing prior career in the Artificial Intelligence field.

       One of Jonathan's most unique developments is his course on "Knowledge Engineering" - which teaches students a new & unique approach to modeling decision strategies, and unconscious beliefs. In the field of NLP , which emphasizes the value of modeling human subjectivity , not much of that seems to be going on. Strangely absent are hordes of NLP modelers who can truly and effectively model excellence everywhere around them. Whereas Jonathan's students master these skills in a very short period of time.

       Jonathan's popular home-study course has produced rave reviews. The Knowledge Engineering model is already being included by other trainers as part of their Master Practitioner program. You're going to see more of that over time.

       Check out this tale of Jonathan using KE, in action:

John Schertzer writes: "How Jonathan Permanently Ended my Brother's Lifelong Fear of Public Speaking With a Laugh-Inducing, Mind-Zapping, 1-Liner..."

Jonathan Altfeld

       It happened so fast, I'm still amazed. I kid you not; I was there, I saw it happen, I know what took place, I listened to everything that Jonathan and my brother said to each other, I watched for all kinds of nonverbal signals, but I was totally unprepared for how fast, how pervasive, and how targeted Jonathan's final one-liner would be. It was like one of those magical moments hinted at by all the NLP & Ericksonian literature, which I'd never seen happen quite that fast, in person.

       Jonathan spent 5 brief minutes interviewing my brother about his fear of public speaking. Then Jonathan turned to the rest of us and asked us to pay closer attention. Then he turned to my brother, asked him a single question, and we watched as my brother started... well... oscillating... a little bit. Looking left & right, tilting his head this way & that... then finally giggling in a state of confusion... and then outright laughter.

       It was like watching the legendary Milton Erickson or NLP's co-founder Richard Bandler. Until Jonathan broke down what he did, we didn't have a clue how slick this model was. I knew I had to master these techniques. And when you've seen them in action, you'll want to add these to your arsenal.

This isn't my first outspoken support of Jonathan's work.
Here's one of my earlier testimonials:

     "I came back from his training in Boston this past August and I was cooking! A few weeks after the training I did what many people said was my best poetry performance ever -- actually had people calling me up, asking me to email poems to them, and to put them on my mailing list (but I don't have a mailing list) -- and since then I've been very useful to my friends, family and clients, helping them deal with emotional and mental obstacles, and make creative breakthroughs and achieve their goals. Jonathan sets a great example, and blasts through beliefs that are holding you back from being your best. But I'll let YOU find out how."

     - John Schertzer
       NLP Master Practitioner
       VP of Wachovia Securities
       New York, NY


Introducing the Stealth NLP Trainer

Doug O'Brien

       Doug is amazing. Most people know of Doug through his Sleight of Mouth audio program. Others know of him through his affiliation with Tony Robbins, or for his work in NLP &/or Ericksonian Hypnosis. With Doug, people aren't prepared for how layered his work can be -- but then that's something one can expect from a man who's spent more than 20 years mastering his understated multi-channel communication skills.

       On the surface he's this really nice, funny, and self-effacing guy. He even seemed a bit laid-back in a 'California' kind of way. Then you begin to notice the subtlety with which he's working, and realize that behind his disarming & charming exterior, exists a solid core of skill and intellectual rigor that is delightfully stimulating.

       Perhaps this dates back to his background as a classical musician. Doug attended The Guildhall School of Music at the Barbican (perhaps those of you in London may recognize that). He has that self-discipline to practice something until it's mastered, and quietly demands that same behavioral competence of his students, as well.

One of Doug's Gifts is Knowing When to Say the Right Thing at the Right Time, to Keep a Student Moving on Their Own Path, at an Optimal Speed!

       One of Doug's gifts is his effortless use of the Discovery Method, installing new behaviors and skills. The effect is pure magic. You get skills & knowledge, and you don't have to work very hard at it along the way.

       It would be a very common experience at one of Doug's live seminars to watch Doug use certain gestures at certain moments, and then discover yourself suddenly feeling differently and more confident, more knowledgeable.

What the Experts Say About Doug O'Brien Guarantees Your Life-Changing Results:

Robert Dilts, the man who coined the phrase "Sleight of Mouth":

     "I have known Doug O'Brien for many years and have been consistently impressed with his skill and integrity. Doug is one of the rare teachers who is able to integrate NLP and Ericksonian hypnosis, so that students develop both conscious and unconscious competence. I confidently endorse him as a trainer, and as a person."

Anthony Robbins, author of "Unlimited Power" and "Awaken the Giant Within":

     "There are only a handful of people in the country whom I have personally trained and am totally confident in recommending. Doug O'Brien is one of these few."

Richard Bandler Co-Creator of NLP:

     "I highly recommend Doug O'Brien of D.O.B. & A. He is continually updating his training with the most up-to-date skills I have developed and is one of the few centers licensed internationally through the Society of Neuro-Linguistic Programming."

John LaValle, Co-Author of Persuasion Engineering:

     "Doug O'Brien is that rare combination of humor, integrity and top-notch skills. If you want to learn NLP, do this class."

Dan Millman, Author of Way of the Peaceful Warrior:

     "I especially enjoy Doug's sense of humor -how he combines compassion with a light-hearted spirit."


       There you have it -- two amazing NLP Trainers have combined forces to produce an entirely new training, which we call...

Belief Craft: The Art & Science of Pervasive, Elegant, Powerful, and WELCOME Belief Change.

[Click Here To Purchase Now!]

       We held our first 4-day powerhouse Belief Craft workshop in London & Orlando back in 2004 & 2005, and did so again in 3 long days in Tampa, Florida, June 2008. That course was recorded & edited into this new audio program -- a full 13+-hour seminar set, as .mp3 files and a 60-page .pdf manual. Here's a couple more Belief Craft reviews:

...massively improved my modeling and changework...

     "Belief Craft is an exceptional course that has massively improved my modeling and change [-work] abilities. I would highly recommend it to anyone who wants to take their NLP and change skills to a new level."

     - Tom O'Connor, Network Consultant, London, UK


...order of magnitude more powerful than plain 'Sleight of Mouth.'

     "Jonathan and Doug work well together -- both are excellent NLP trainers. The material 'Belief Craft' is an order of magnitude more powerful than plain 'Sleight of Mouth.' Although I've suspected this for years and begged Jonathan to do it, he's now found a great training partner in Doug. Both offer a genuinely unique and much needed product in the NLP market!"

     - David Gould, Therapist, Bristol, UK


       Naturally, you'd want to know what you'd learn there, and what you'd be able to do better, and accomplish, afterwards. Let's first explain what the two separate components of Belief Craft are. So, here's...

How "Knowledge Engineering," the First Half of the "Belief Craft" Seminar, Truly Reveals HOW PEOPLE TICK.

       In NLP, arguably the true core of the methodology is modeling subjective excellence. And yet, there aren't many other useful home-study courses out there that clearly teach how to model subjectivity. Why is that?

       And yet - Jonathan arrived into the NLP world back in 1997, from a prior career in Artificial Intelligence (AI), and synthesized a methodology that combines other methods of tracking human decision systems from the AI community, with NLP. The result is, well, quite simply, the only short & sweet home-study course that teaches modeling subjectivity -- let alone teaches working with belief systems in real-time. This model is slowly becoming accepted by other NLP trainers as a 'better way' of teaching explicit/analytical modeling.

       Here are some of the core abilities you'll acquire by working with the Knowledge Engineering system:

  1. Eliciting Strategies:
    Decision sequences, whether well-formed or not, whether clean or cyclical and never-ending -- all become instantly clear to KE practitioners. And that lets you drive someone through their strategy with ease -- or -- design more optimal ones for them.
  2. Recognizing Patterns:
    Over time, you'll start to notice why people make the same kinds of mistakes over & over again -- it usually boils down to poorly structured belief systems. And these kinds of patterns do emerge almost automatically, once your ears are more finely tuned...
  3. Hearing Presuppositions:
    Most people make poor guesses about other people's hidden intentions. Hidden intentions can't be kept hidden for long, from well-trained KE practitioners. When KE is properly done -- hidden intentions show up as "missing sections" of an elicited belief system that's already driving behavior.
  4. Tracking Reasoning:
    When you start to more accurately track how people process information, and in what sequence their beliefs force them to consider choices, you'll literally be tracking their minds, walking through their beliefs. This is immensely important for modeling expertise. And, incredibly helpful to those that need help making decisions.
  5. Optimizing Expertise:
    Most experts acquired their expertise slowly over many years. As a result, their logic may be highly accurate, but is usually not optimal, for teaching what they know to others in an optimal way. KE practitioners can streamline ANY areas of decision systems, and/or human knowledge.
  6. Multiprocessing:
    KE makes it amazingly clear just how much occurs in our minds concurrently. This discovery will help FREE your mind up to be more able to do what it already knows how to accomplish.

       And, here's what several other people have to say about KE:

"Peter Freeth, London, UK"

     "Less than 5 hours after the end of Jonathan's KE course in London I'm visualising extensive and complex belief systems hidden within language - and keeping up a 'full time' conversation at the same time. Why is this useful? In the past I may have gotten to a strategy and thought 'I'm done' whereas now I hear and see the whole complex structure. Key decision points and` behaviours are emerging which are many times more complete, powerful and elegant than anything I would have arrived at previously through standard 'strategy elicitation'.

     "Before today, I knew people who I thought were complex, now I know that they're no more complex than anyone else, they just hide their beliefs better. This means that I know that I can now choose to work with everybody rather than just the 'easy people'. I am now creating subtle and elegant interventions without thinking about it and I know how much that is going to benefit me more and more over time. And I had a great time too!"


"Ted VanderNoot, London, UK"

     "Your presentation of AI & Knowledge Engineering & how computer software systems can learn & decide was quite interesting. But using these models to then explore modelling in the NLP context was mind-blowing! It was really cool how well we were tracking beliefs by only the second day. [...] Not only could we track beliefs & language patterns "on the fly" but we could unravel their interconnections & their interactions conversationally. I thoroughly recommend your course to anyone who wants to improve their skills at tracking language patterns & modelling."


How "Sleight-of-Mouth," the second half of the "Belief Craft" seminar, revealed how to stay one step ahead of ANYONE.

       Sleight of Mouth is a system designed specifically for disabling limiting beliefs, and zinging people's minds in much more useful directions. Sleight of Mouth works amazingly well, whether with therapeutic change work, negotiations, sales, or for that matter -- anytime the ability to communicate well and influence is at a premium.

       It was modeled on the patterns of some real masters of communication. Robert Dilts coined the phrase "Sleight of Mouth" after observing/tracking Richard Bandler using it as a training process during seminars. Doug teaches it in a way that is succinct and easy to learn, and most of all, highly usable, by involving all sensory modes and wiring it right into your nervous system.

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Demonstrate Masterful Verbal Belief Change

An example of Doug's Conversational Ability to Stack Patterns...

     And I know your intent is to protect yourself with your old behavior, but what you're really doing is holding yourself back from true security. (The "Intent" pattern)

     And if you look at the bigger picture you'll see that that's true for your children in their lives and in their future, isn't it?" ("Changing Frame Size")

     Because what we're really talking about here isn't whether or not your old pattern has worked, what we're talking about is how you can move on in your life and claim true security with indepence and freedom. And that's what you really want, don't you? ("Another Outcome")

     And you know that, just like the sailor who charts their path to open waters, you will enjoy clear sailing from this day forward, won't you?" ("Metaphor")


Yes, "Sleight of Mouth" Teaches How to Change Minds effectively, but There's an Even More Important Lesson Here...

       The most important thing to learn from Doug's "Sleight of Mouth" CDs is the difference between PROCESS... and CONTENT. When people get into an argument about something, 99% of the time, its a disagreement over something specific, some CONTENT. Working at the process level goes RIGHT PAST people's CONSCIOUS ATTENTION, and all the way into their UNCONSCIOUS MINDS.

       What all the Sleight-of-Mouth 'patterns' have in common is that they work at a process level. And that's how you'll always be a step ahead of everyone else. While someone else is arguing over the color of the tablecloths, you might be changing his/her mind unconsciously by changing your body physiology slowly from a rigid posture... to a more flexible one. That's an example of nonverbal process... underneath... verbal content. Most people don't pay any attention to the use of process language (or behavior). They're not trained to listen or watch or feel for it.

       This gives you a sense of the power & usefulness of Sleight of Mouth alone. And with Knowledge Engineering, Sleight of Mouth becomes vastly more valuable. Let's look more closely at why these two models are being fused together in the "Belief Craft" seminar!

How Belief Craft Produces Exponential Results...

       What follows is a coaching story between a coach and his client -- who was a jazz musician and music teacher. When they first started working together the musician was working three days a week teaching music at a high school, and teaching piano for a music studio for much less than he deserved. He was also trying to finish his CD of original music. During the time they worked together, the musician opened his own studio, in which he worked for himself.

       As his business began to expand he relied less on working for others, and actually hired other music teachers to work for him. He also submitted his CD for a contest, sponsored by a NY City jazz radio station, and became one of eight finalists.

       This is a transcript of one conversation they had, one among many that gravitated toward the same topic: after teaching long hours during the day, he often felt he didn't have the energy to find inspiration to work on composing the rest of the pieces for his recording. The conversation went something like the following. Also, you'll see the Knowledge Engineering notations with a blue background, and the Sleight of Mouth comments in Yellow.

How a Jazz Musician Instantly Rediscovered the Joy of Composing

"I just can't get myself inspired at that time, after such a day," the musician said.

"Oh yeah, what's getting in your way?" the coach asked.

"I'm too tired, and I compose better when I'm fresh." Basically, what he was saying, in KE terms, was IF I'm fresh THEN I compose well, and IF I'm not fresh THEN I don't. The coach inquired further.

"And you're not fresh at night."

"Not after teaching all day, I get tapped out." (IF I teach all day THEN I am not fresh at night).

"Are there nights when you can get inspired?" The coach began looking for counter-examples.

"Sometimes, but not after teaching," the musician replied.

"But you've told me you've gone out and have had fun after you've been teaching all day, isn't that right?"

"Yeah, but that's different."

"Different, how?"

"When I have to compose it's like work when I'm tired, but going out I can do what I please." The musician finally gave the coach the key belief the coach wanted to work with: IF I am tired THEN Composing is work), so the coach decided to hit him with a "sleight of mouth" pattern that aimed at the musician's [model of the world] and [hierarchy of criteria], meaning what he believes to be true, and what he values.

"So you don't actually like to compose, is that what it is?"

"But I do. No, it's not like that" The musician reaffirmed his values.

The coach again challenged his criteria. We can think of this as 'teasing his resources to the surface.' "But you said when you go out you can do what you please, but that composing is like work. You said, it was something you had to do. Is that so? I mean, if it was something you really enjoyed doing, you'd be able to muster up just as much juice as when you go out and play, isn't that right?"

"Well." That stopped the Musician. When he realized that working on his composition was actually something that he enjoyed, and that in the past he was only thinking about it as another work assignment, he began to see how he could feel a whole lot differently about this experience. In fact, it became something he really began to revel in, especially after a hard day.

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Belief Craft Changes Your Life:

...a wealth of knowledge I believe will guide me through many areas of my life.

     "As a person who has never attended any NLP or KE Sessions before, I have found the whole experience useful to me and feel that I am going away with a wealth of knowledge I believe will guide me through many areas of my life. I am excited about attending more trainings in the future."

     - Maureen Stevenson, Cafe Manager, Nottingham, UK


...awesomely powerful and complex concepts are rendered easy to learn and apply in the real world.

     "I have attended separate KE & [SoM] trainings in the past, Belief Craft is definitely more than the sum of its parts. Doug's way of training [SoM] is the best I have found; for the first time I now feel I 'get' the "why" as well as the "how" of [SoM]. On my NLP Trainer's Training, [SoM] was one of the areas people had the least recall of - both the 'how' and also when and why you would ever use it. Previous trainings of [SoM] I have attended by other trainers have not sufficiently demonstrated... etc. Jonathan gets better every time he trains KE - awesomely powerful and complex concepts are rendered easy to learn and apply in the real world. I can't wait to start trying out this new material (Belief Craft and/or KE on its own) to benefit myself and my clients."

     - Andy Smith, NLP Trainer & Therapist, Manchester, UK


Thank you for ... adding a powerful, immediately-useful dimension to my skillset.

     "Doug and Jonathan are a great double act and complement each other synergistically. I have had a number of 'a-ha' moments which, based on previous experience of Jonathan, will continue to happen. Great job, Guys! Thank you for putting this together and adding a powerful, immediately-useful dimension to my skillset."

     - Andrew Eales, Hypnotherapist, London, UK


...amazing results in modeling belief systems.

     "Jonathan and Doug presented two seamless models with ease, which when they came together allowed amazing results in modeling belief systems. The power of this new enhanced hybrid model is already evident, after just a few days training. I'm excited about the application of this material in real world circumstances."

     - Stuart Eggerton, Civil Engineer, England, UK


... tremendously powerful ...

     "I thoroughly enjoyed the training which has helped me to fill in a tremendously powerful area of skill in NLP, that I had previously avoided by thinking it was going to take too much effort to learn. Combining [SoM] with KE gives a context in which to precisely use language patterns."

     - Anand Rao, London, UK


Why Belief Craft is So Effective:

       If people learn to listen - well enough to track the larger belief systems, then, you can then use Sleight of Mouth skills to wire completely around a problem belief, without actually attacking the problem belief. Then you can change someone's mind without them feeling defensive about it, and sometimes, without them even knowing. That represents the most elegant use of Sleight of Mouth possible.

       When Doug and I were first considering training Belief Craft together, it boiled down to a simple equation. Combine one of the best new systems around for tracking beliefs and belief systems (my Knowledge Engineering) with the best trainer of one of the best existing systems for reframing/changing beliefs (Doug O'Brien and Sleight of Mouth). We both long felt the Knowledge Engineering model would optimally be taught when joined with training Sleight-of-Mouth.

       Start with State-of-the-Art listening & subjective-modeling skills, and then add State-of-the-Art persuasion patterns in a way that connects up these two different skillsets - fully. Judging from what the students at Belief Craft in London & Orlando wrote a few years ago, it should be a no-brainer to invest in these skills yourself!

Experience Profound Changes:

You'll find you can ... finely craft and cut and piece back together an issue ... with the finesse of a skilled craftsman."

     "KE is pure Dynamite and when used with [SoM], the combination is explosive! The tools compliment each other so well, you'll find you can not only smash a nut with a hammer but also finely craft and cut and piece back together an issue or problem with the finesse of a skilled craftsman."

     - Richard Campo, Project Manager, London, UK


...opens your eyes...

     "Belief Craft opens your eyes to what you already know, but didn't know how you know, as well as teaching excellent skills/tools in tracking beliefs and [SoM] persuasion techniques."

     - Alex Dee, Investor Relations Consultant, London, UK


both masters in their ability to ... check that we ... were mastering the skills ...

     "Jonathan and Doug together make a winning team putting a new and exciting spin on how to be successful using sleight of mouth. You'll find in just a few days, your abilities and understandings of how you can use the language patterns of sleight of mouth confidently and covertly in everyday communication increasing by leaps and bounds. Even more you'll be able to target with precision your communication to achieve the outcomes you want. Take the next steps in enhancing your influence and persuasion skills now, attend Belief Craft. I was thoroughly entertained and entranced by the dynamic duo of Jonathan and Doug, both masters in their ability to train, and check that we as delegates were mastering the skills, and able to put into use the ability to craft other people beliefs, and even better we got to update our own. I thoroughly recommend this training for anyone who wants to be more successful in elegantly using the the patterns of Sleight of Mouth and knowing the appropriate contexts to use them in."

     - Michael Roach, London, UK


...prepare to be dazzled and amazed.

     "A truly wonderful inspiring and motivational four days, give yourself the best present that you could, and book this course -- prepare to be dazzled and amazed."

     - Suresh Thapar, IT Consultant, London, UK yourself a favour!

     "If you want to find an easy way to model beliefs and use [SoM] effectively, do yourself a favour and consider this training."

     - Jeff Goodwin, NLP Trainer & Coach, Edinburgh, Scotland


BUT... this Audio-Set ISN'T for Everyone, Only For the Person Who Wants Their Skills to Skyrocket.

       There are indeed some people who are not well-suited to this home-study Audio-program. First of all, if you're a seminar junkie who LOVES attending seminars with nonstop lectures or trancy stories, you might enjoy this audio program, but you likely WON'T experience all the skills and benefits we've described, above. This is the kind of audio program that requires a willingness to play and work with the material. You have to take (fun) steps and lots of practice, to truly own it. If that doesn't scare you, you'll do really well with Belief Craft!

       Second, if you're exclusively a touchy-feely kind of person who relies only on intuition and doesn't enjoy understanding & exploring reasons for how and why people behave the way they do, you might not be well-suited to this audio program. We map out human complexity in surprisingly simple ways, using a flexible system, and then we'll construct language with intention, to work with our results. If that doesn't turn you off, you'll do really well with Belief Craft!

       Thirdly, if you plan on influencing people to do your bidding or will without considering what's important to them, you'd better not waste your time or money. This stuff is POISON when done to attempt to hurt people or get them to do what you want, at their own unnecessary expense. Meanwhile, it's PURE MAGIC when done for everyone's benefit, and for all the right reasons. If you believe in helping others, in doing right by everyone AND experiencing value in return, you'll be an OPTIMAL student for Belief Craft!

       Fourthly, if you require your audio programs to have *perfect* studio-quality audio from start to finish, then you should NOT buy this course. We recorded this course in a hotel seminar room, and we had to move from one room to another during one day. The audio quality varies, there was loud air-conditioning (which we've noise-reduced), and not everyone was micro-phoned perfectly. So when we were editing, we had to use noise reduction here, amplification there, to maximize your ability to hear everyone throughout. Doug & Jonathan can be easily heard throughout, but in order to make all the Q&A/student-discussions heard, we had to do a bit of audio magic which makes for imperfect sound at times. If you can handle varying audio quality (and the normal ambient sounds of being "in the room with us") as long as you can easily hear the key content, then you'll be immensely happy with your purchase.

       Lastly, if you prefer your audio courses to be Very Serious, or worse -- never using controversial language... you'd better NOT order this. Jonathan & Doug are big believers in making seminar environments FUN and casual, to optimize the learning experience. Also, we made NO attempt to censor any of the students present at the course, for to do so would have negatively affected the 'continuity' of the thread of discussions arising throughout the recordings. So if your sensibilities can enjoy the occasional use of bad language (primarily for humor), then you'll likely enjoy this set!

[Click Here To Purchase Now!]

This Audio Program is ONLY For People Who Are Ready to Shed Their Limitations and Reach for ELEGANCE in Transforming Beliefs, Unraveling Belief Systems, and Modeling.

       Doug & I took these two disparate models... traditional Sleight-of-Mouth, and cutting-edge Knowledge Engineering work, and have produced this new Hybrid seminar that makes Knowledge Engineering students vastly more persuasive, that makes Sleight of Mouth students vastly more elegant, covert, and effective, and that will take NLP students who don't know either system, and completely knock their socks off.

       And finally -- after 5 years -- you can learn this material while you're at home, or in your car, or commuting on the train.

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Lock in Some New & Modified Beliefs for yourself.
Expect A Record Year!

       The June 2008 "Belief Craft" audio program with Doug O'Brien & Jonathan Altfeld is NOW AVAILABLE! Step up and Avail Yourself of something that's been a too-well-kept secret out there. Join the ranks of those who now know better how much they can increasingly expect from themselves -- and others.

       Get your copy of the "Belief Craft" Audio Program. With this much to offer, and a ZERO-RISK guarantee, you'll be really glad you did!

       Best Regards,


       Jonathan Altfeld
       Mastery InSight Institute of NLP
       Tampa, FL  33646

Belief Craft: The Art & Science of Pervasive, Elegant, & WELCOME Belief Change.
Home-Study-Course Details

Pricing Options:

Standard Pricing: $375 plus ~$15 shipping (USA) or ~$20 shipping internationally, plus 7% FL sales tax (for Florida-bound orders only).

Special Pricing for Verifiable Customers/Students of our "KE" set/course or Doug's "Sleight of Mouth" CDs/course, or who have attended Belief Craft before, should call 813-991-8888 or Skype 'jonathanaltfeld' for a lower pricing option.

Media Details

Three (3) Data CD's containing 14 hours of .mp3 files, and 2 copies of our 'Belief Craft' Manual pre-formatted for "Letter" & "A4" printing formats. (Note, our recordings reference page numbers which are only guaranteed to be accurate for the "Letter" page-formatted manual).

Yes -- there is no thick manual -- no "thud factor" with these. Yes, you're paying $375  for just 3 Data CD's inside a DVD-case -- which is small and light enough that postage is quite low. However, those 3 data CD's will contain nearly the full recording from an entire $800 seminar (with all the administrative & fluff conversation & break times removed), whose audio files took us months of editing time, to ensure you would have a high quality home learning experience.

To Protect Legitimate Customers: File Sharers *Beware*

Do Not Sell, Rent or Loan your discs to anyone else (ONE of the three discs in this audio program has been hand-burned with a unique digital signature containing a unique serial number). Which makes each complete set -- totally unique (& identifiable). If copies of files with your serial number ever show up on a torrent (or other file-sharing) site, we will be able to successfully prosecute. So we encourage you -- Do Not Sell or Loan your disc to anyone who might then share it -- because regardless of your sale or loan to someone else, we will still consider you responsible.

Sample Audio Tracks:



If you're not 100% satisfied that this audio program truly helps you create a more pleasant-sounding, more effective voice, just return them ANYTIME WITHIN ONE FULL YEAR, and we'll refund EVERY CENT of your purchase price. This guarantee is happily extended one time to any and all customers who have not returned other products to us (or our affiliates or partners) in the past; we happily remove risk for any legitimate customers, and also prevent abuse of the privilege.

Buy Your 'Belief Craft' Home-Study Course Now!

Remember, Fulfillment/Shipping is normally fast, but our office does shut down when we travel to run courses. So the postmark could be delayed up to 2 weeks (arrival up to 3-4 weeks) if we are out of town.

Alternatively, Pay Via Phone. Call +1 813-991-8888. If we are not in, leave a return phone number; we'll return your call ASAP. NOTE: Payment will not be charged to any credit card until the date of shipment.